While you’re enjoying sunny days, backyard BBQs, and beach weekends, it may seem a little early to start thinking about holiday music. But here’s the thing… for radio programmers, music supervisors, and brand curators, the holiday season starts much earlier than you might think. If you want your Christmas or holiday release to be considered for playlists, radio rotation, films, television, or branded content, now is the time to start promoting. Why Promote Holiday Music So Early? Holiday programming isn’t put together in December, it starts MONTHS in advance. Radio programmers begin planning their seasonal playlists well before the holidays arrive. They’re deciding which new releases and beloved catalog favourites will make the cut, giving them plenty of time to build the perfect mix for …